Creative Direction & Design

Colin Craig is the Executive Creative Director of Performance Art. As a creative leader, he helps bring together the best of creativity and technology to build brands and unlock new consumer experiences.

Colin has had a 20-year career spanning boutique graphic design studios, digital agencies, and full service advertising firms. The opportunity to tackle everything from campaigns to design systems, and from branding to bleeding edge tech is what keeps this business endlessly interesting and challenging for him.

His work has been recognized by major national and international competitions, including Cannes, One Show, the Webby’s, D&AD, and Communication Arts. Colin studied graphic design and illustration at Capilano University and studio art at the Hokkaido College of Art and Design.